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Redefining Skincare

The right ingredients, in the right formulations, used in the right order, are at the core of our coveted Redefine Multi-Med Therapy regimen. Using our complete regimen based on your skin's needs takes the guesswork out of assembling the right product combinations to achieve the skin you want. A skincare routine comprised of products from multiple brands may produce a different outcome than you'd hoped since cherry-picking products might cancel out some active ingredients or reduce the effectiveness of others. Within all of our regimens, every product is clinically tested alone and combined to ensure you have the optimal formulation. 
 
BRAND REFRESH + PRODUCT REFORMULATION LAUNCH

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BRAND FILM

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REGIMEN PERSONALIZATION OPTIONS

#REGIMENREVOLUTION

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SOCIAL MEDIA + WEBSITE

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Redefine Campaign Homepage
R+F Product Page
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CLINICAL RESULTS

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BEFORE + AFTERS

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HOW TO

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Redefine Offer

REDEFINE REGIMEN

My Role: Creative Direction, Strategy, Concepting, New Creative Brand Guidelines, Website Redesign, New Blog Concept + Design, Brand Film, Convention Film, + Collaboration w/ Creative Team; Photography: Tom Schirmacher + Spencer Higgins; CD Partner for Brand Film: Ben Segal; Film Director: Peggy Sirota; Brand Film Copy Credit: Janet Champ  

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