TRUE LOVE IS IN THE MAKING

VRAI CAMPAIGN STORY —

True love is in the making.

We are creators, designers who empower others to create luxurious mementos of devotion—to someone else, to themselves, and to our planet and its people. Devotion is equal parts time and passion. It’s a combination of focus and energy, directed at creating something new, worthwhile, and long-lasting. Based on as much art as science, design is the result of exploration, discipline, and discovery. We developed a novel and sustainable path to lab-grown diamonds, which removes harmful mining and champions transparency in our industry. We have expert craftspeople with generations of experience, who rely on instinct and tradition. The story of our optimism lies in our achievements and the belief that the future is our most precious luxury. We believe human wisdom creates beautiful innovations. We believe in bettering our planet and its people. We believe that true love is in the making.

CREATIVE TEAM —

Creative Director, Liv Hart / Product Photography, Jamie Chung / Product Photography, Silver Chang / Agency, No Wheelies / Model Photography, Nadia Wasylko / Model Photography, Robert Astley Sparke / Videography, Manuel Miranda / Model, Delfina / MUA, Ingeborg / Hair, Dennis Devoy / Stylist, Jen Patryn / Manicurist, Rachel Shim / Prop Stylist, Caylah Jean / PR, Comms Hive / Copy Director, Joshua Barringer / Graphic Designer, Katie Capri / Video Editor, Farah Rezaee / Art Director, Andy Luong, 'In the Making with VRAI x Petra & Meehan Flannery Collection' / Videography, Leo Hsu / Location, Milk Studios

True love is in the making.

True love is in the making.

Make it yours.

True love is in the making.

TRUE LOVE IS IN THE MAKING — MAKER STORY

Over 243 intricate steps, our expertly trained craftspeople—guided by four generations of instinct and tradition—cut and polish to the highest standards in the industry to illuminate the most scintillating VRAI created diamonds. True love is in the making.

TRUE LOVE IS IN THE MAKING — LOVE STORY TO YOUR LOVE

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Love cannot be captured in an instant.

It’s thoughtful, wild, comforting.

Passionate, resolute, enduring.

It creates a beauty which has yet to exist, now yours.

True love is in the making.

There is no formula for love; there is a mathematical

approach to crafting a VRAI created diamond with ideal proportions perfectly symmetrical angles for optimal brilliance.

TRUE LOVE IS IN THE MAKING — LOVE STORY TO YOURSELF

TRUE LOVE IS IN THE MAKING — CRAFTSMANSHIP STORY

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For beautiful expressions

For a devotion to reflection

For creating a unique story

For me

VRAI V Collection is the signature of our brand.

Emblematic of the convergence of art and innovation. Created for you.

This little thing, beautiful.

From laborings of dedicated minutes.

Through passion and desire infinite.

Gilded from the soul’s heat.

To create beauty for the future to keep.

True love is in the making.

At the heart of our love for craftsmanship is knowing that we set the highest standard in the industry by creating diamonds from the world’s only zero-emissions diamond foundry, causing no harm to our planet or people.

TRUE LOVE IS IN THE MAKING — CUT FOR YOU™ STORY

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It starts…with air.

Our technology utilizes

greenhouse gases and groundbreaking science to grow diamonds from the first atom, all with renewable energy.

Then…it’s up to you.

Cut for You™ gives you access to the highest cutting and polishing standards in the

industry transforming a rough into the most

scintillating VRAI created diamond.

True love is in the making.

TRUE LOVE IS IN THE MAKING — PRODUCT DETAIL PAGE STORY

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The VRAI Signature ring is our response to the enduring simplicity of a classic solitaire engagement ring.

There is no formula for love, but there is a mathematical approach to creating a diamond with ideal proportions for maximum scintillation. Over 243 intricate steps, our expertly trained craftspeople—guided by four generations of instinct and tradition—cut and polish to the highest standards in the industry to illuminate the most scintillating diamonds.

Product details —

VRAI created diamonds are Cut for You™ in 15 days.

Lifetime warranty and value guarantee.

We set the highest standard in the industry by creating diamonds from the world’s first zero-emissions diamond foundry, causing no harm to our planet or people.