
VRAI CAMPAIGN STORY —
We are creators, designers who empower others to create luxurious mementos of devotion—to someone else, to themselves, and to our planet and its people. Devotion is equal parts time and passion. It’s a combination of focus and energy, directed at creating something new, worthwhile, and long-lasting. Based on as much art as science, design is the result of exploration, discipline, and discovery. We developed a novel and sustainable path to lab-grown diamonds, which removes harmful mining and champions transparency in our industry. We have expert craftspeople with generations of experience, who rely on instinct and tradition. The story of our optimism lies in our achievements and the belief that the future is our most precious luxury. We believe human wisdom creates beautiful innovations. We believe in bettering our planet and its people. We believe that true love is in the making.
CREATIVE TEAM —
Creative Director, Liv Hart / Product Photography, Jamie Chung / Product Photography, Silver Chang / Agency, No Wheelies / Model Photography, Nadia Wasylko / Model Photography, Robert Astley Sparke / Photography, VRAI Archival / Videography, Manuel Miranda / Model, Delfina / MUA, Ingeborg / Hair, Dennis Devoy / Stylist, Jen Patryn / Manicurist, Rachel Shim / Prop Stylist, Caylah Jean / PR, Comms Hive / Copy Director, Joshua Barringer / Graphic Designer, Katie Capri / Video Editor, Farah Rezaee / Art Director, Andy Luong, 'In the Making with VRAI x Petra & Meehan Flannery Collection' / Videography, Leo Hsu / Location, Milk Studios

True love is in the making.
TRUE LOVE IS IN THE MAKING — MAKER STORY

Over 243 intricate steps, our expertly trained craftspeople—guided by four generations of instinct and tradition—cut and polish to the highest standards in the industry to illuminate the most scintillating VRAI created diamonds. ​True love is in the making.


TRUE LOVE IS IN THE MAKING


True love is in the making.
TRUE LOVE IS IN THE MAKING




True love is in the making.

Make it yours. vrai.com

True love is in the making.

TRUE LOVE IS IN THE MAKING — MAKER STORY

Powered by renewable energy, we create unmatched diamonds from the first atom. Layer by layer, a lattice forms in our plasma reactors, and pure carbon crystallizes into a diamond with an identical structure and composition as a mined stone.
We are the origin, the artisans, and the experts who craft stunningly brilliant VRAI-created diamonds, precisely cut to your vision in 15 days.​
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True love is in the making.


TRUE LOVE IS IN THE MAKING


True love is in the making.
Make it yours. vrai.com
TRUE LOVE IS IN THE MAKING — MAKER STORY

There is no formula for love; there is a mathematical
approach to crafting a VRAI created diamond with ideal proportions and perfectly symmetrical angles for optimal brilliance.
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Our master cutters hail from Belgium with four generations of diamond cutting expertise, instinct, and tradition. Our team members even included the cutter who co-invented the princess cut. We cut and polish your diamond to exact specifications.
Cut for you™
TRUE LOVE IS IN THE MAKING

This little thing, beautiful.
From laborings of dedicated minutes.
Through passion and desire infinite.
Gilded from the soul’s heat.
To create beauty for the future to keep.
True love is in the making.​​​​​​​
At the heart of our love for craftsmanship is knowing that we set the highest standard in the industry by creating diamonds from the world’s only zero-emissions diamond foundry, causing no harm to our planet or people.
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True love is in the making.
TRUE LOVE IS IN THE MAKING — SOCIAL


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True love is in the making.






True love is in the making.



TRUE LOVE IS IN THE MAKING — ECOMM



True love is in the making
Over 243 intricate steps, our expertly trained craftspeople—guided by four generations of instinct and tradition—cut and polish to the highest standards in the industry to make the most scintillating VRAI created diamonds. ​
TRUE LOVE IS IN THE MAKING — SHOPPING MODULES

High jewelry

V collection
TRUE LOVE IS IN THE MAKING — EMAILS


Love cannot be captured in an instant.
It’s thoughtful, wild, comforting.
Passionate, resolute, enduring.
It creates a beauty which has yet to exist, now yours.
True love is in the making.

TRUE LOVE IS IN THE MAKING — BTS FILM



This little thing, beautiful.
From laborings of dedicated minutes.
Through passion and desire infinite.
Gilded from the soul’s heat.
To create beauty for the future to keep.
True love is in the making.

Click icon above for sound.
TRUE LOVE IS IN THE MAKING — RETAIL INSTALLATIONS — FILM AND MAKER STORY

TRUE LOVE IS IN THE MAKING — RETAIL INSTALLATIONS — FILM AND MAKER STORY
TRUE LOVE IS IN THE MAKING — ADS

FROM THE FIRST ATOM




TRUE LOVE IS IN THE MAKING — LOVE NOTE
Love cannot be captured in an instant.
It’s thoughtful, wild, comforting.
Passionate, resolute, enduring.
It creates a beauty which has yet to exist, now yours.
True love is in the making.​​​
There is no formula for love; there is a mathematical
approach to making a VRAI created diamond with ideal proportions perfectly symmetrical angles for optimal brilliance.


TRUE LOVE IS IN THE MAKING — LOVE NOTE FOR PACKAGING


TRUE LOVE IS IN THE MAKING — IN PACKAGING
'IN THE MAKING WITH' VRAI X MALAIKA — EVENT AT 1 MAYFAIR LONDON

'IN THE MAKING WITH' VRAI X MALAIKA BTS — EVENT AT 1 MAYFAIR LONDON
'IN THE MAKING WITH'— CELEB STYLIST COLLABORATION — VRAI X PETRA & MEEHAN FLANNERY