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VRAI CAMPAIGN STORY 

We are creators, designers who empower others to create luxurious mementos of devotion—to someone else, to themselves, and to our planet and its people. Devotion is equal parts time and passion. It’s a combination of focus and energy, directed at creating something new, worthwhile, and long-lasting. Based on as much art as science, design is the result of exploration, discipline, and discovery. We developed a novel and sustainable path to lab-grown diamonds, which removes harmful mining and champions transparency in our industry. We have expert craftspeople with generations of experience, who rely on instinct and tradition. The story of our optimism lies in our achievements and the belief that the future is our most precious luxury. We believe human wisdom creates beautiful innovations. We believe in bettering our planet and its people. We believe that true love is in the making.

CREATIVE TEAM 

Creative Director, Liv Hart / Product Photography, Jamie Chung / Product Photography, Silver Chang / Agency, No Wheelies / Model Photography, Nadia Wasylko / Model Photography, Robert Astley Sparke / Videography, Manuel Miranda / Model, Delfina / MUA, Ingeborg / Hair, Dennis Devoy / Stylist, Jen Patryn / Manicurist, Rachel Shim / Prop Stylist, Caylah Jean / PR, Comms Hive / Copy Director, Joshua Barringer / Graphic Designer, Katie Capri / Video Editor, Farah Rezaee / Art Director, Andy Luong, 'In the Making with VRAI x Petra & Meehan Flannery Collection' / Videography, Leo Hsu / Location, Milk Studios 

True love is in the making.

TRUE LOVE IS IN THE MAKING  MAKER STORY

Over 243 intricate steps, our expertly trained craftspeople—guided by four generations of instinct and tradition—cut and polish to the highest standards in the industry to illuminate the most scintillating VRAI created diamonds. ​True love is in the making.

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TRUE LOVE IS IN THE MAKING

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True love is in the making.

TRUE LOVE IS IN THE MAKING  CRAFTSMANSHIP STORY

This little thing, beautiful.

From laborings of dedicated minutes.

Through passion and desire infinite.

Gilded from the soul’s heat.

To create beauty for the future to keep.

True love is in the making.

At the heart of our love for craftsmanship is knowing that we set the highest standard in the industry by creating diamonds from the world’s only zero-emissions diamond foundry, causing no harm to our planet or people.

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TRUE LOVE IS IN THE MAKING

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Emblematic of the convergence of art and innovation, the V engagement ring reimagines a classic setting with six v-shaped prongs that firmly cradle the edges of a VRAI created diamond.

TRUE LOVE IS IN THE MAKING  CUT FOR YOU

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There is no formula for love; there is a mathematical

approach to crafting a VRAI created diamond with ideal proportions perfectly symmetrical angles for optimal brilliance.

Our master cutters hail from Belgium with four generations of diamond cutting expertise, instinct, and tradition. Our team members even included the cutter who co-invented the princess cut. We cut and polish your diamond to exact specifications.

Cut for you™

TRUE LOVE IS IN THE MAKING  EXPLORE CUT FOR YOU

TRUE LOVE IS IN THE MAKING  ABOUT CUT FOR YOU

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With carbon derived from greenhouse gases our diamonds are created from the first atom, layer by layer, a lattice forms in our plasma reactors pure carbon crystallizes into a diamond with identical structure and composition as a mined stone.

 

From nature and completely powered by renewable energy respecting the planet and its people, we create unmatched diamonds with an unmatched origin and with no traceability needed. We are the origin, the artisans, and the experts who craft stunningly brilliant VRAI created diamonds for you, just as you’ve imagined. Cut for you™ gives you access to have an impeccable rough diamond precisely cut to your vision in 15 days.

 

True love is in the making.

TRUE LOVE IS IN THE MAKING  MAKE IT YOURS

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Make it yours.

TRUE LOVE IS IN THE MAKING, NOT MINING

Traditional diamond mining devastates the environment.

Our technology utilizes greenhouse gases and groundbreaking science to gently grow diamonds from the first atom, all with renewable energy.

At the heart of our love for craftsmanship is knowing that we set the highest standard in the industry by making diamonds from the world’s only zero-emissions diamond foundry, causing no harm to our planet or people. 

Our Cut for you™ technology connects you with master craftspeople, with generations of experience, to transform a the rough diamond into a scintillating VRAI created diamond. ​

 

True love is in the making, not mining.

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True love is in the making, not mining.

TRUE LOVE IS IN THE MAKING

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True love is in the making.

#TRUELOVEISINTHEMAKING  SOCIAL CHANNELS

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Make it yours

True love is in the making.

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Make it yours
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Make it yours
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True love is in the making.

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Make it yours

TRUE LOVE IS IN THE MAKING - ECOMM

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True love is in the making

Over 243 intricate steps, our expertly trained craftspeople—guided by four generations of instinct and tradition—cut and polish to the highest standards in the industry to make the most scintillating VRAI created diamonds. ​

Make it yours

TRUE LOVE IS IN THE MAKING  SHOPPING MODULES

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Make it yours

Fine jewelry

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Make it yours

V collection

TRUE LOVE IS IN THE MAKING —  SAMPLE EMAILS

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Make it yours

Love cannot be captured in an instant.

It’s thoughtful, wild, comforting.

Passionate, resolute, enduring.

It creates a beauty which has yet to exist, now yours.

True love is in the making.

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TRUE LOVE IS IN THE MAKING —  SAMPLE OOH

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True love is in the making.

Make it yours.

True love is in the making.

TRUE LOVE IS IN THE MAKING  BTS FILM

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Make it yours

This little thing, beautiful.

From laborings of dedicated minutes.

Through passion and desire infinite.

Gilded from the soul’s heat.

To create beauty for the future to keep.

True love is in the making.

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Click icon above for sound.

TRUE LOVE IS IN THE MAKING  RETAIL INSTALLATIONS  FILM AND MAKER STORY

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TRUE LOVE IS IN THE MAKING  ADS

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Make it yours

TRUE LOVE IS IN THE MAKING  LOVE NOTE TO YOUR LOVE

Love cannot be captured in an instant.

It’s thoughtful, wild, comforting.

Passionate, resolute, enduring.

It creates a beauty which has yet to exist, now yours.

True love is in the making.​​​

There is no formula for love; there is a mathematical

approach to making a VRAI created diamond with ideal proportions perfectly symmetrical angles for optimal brilliance.

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TRUE LOVE IS IN THE MAKING  LOVE NOTE FOR PACKAGING

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'IN THE MAKING WITH' VRAI X MALAIKA —  EVENT AT 1 MAYFAIR LONDON

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'IN THE MAKING WITH' VRAI X MALAIKA BTS —  EVENT AT 1 MAYFAIR LONDON

'IN THE MAKING WITH'—  CELEB STYLIST COLLABORATION  VRAI X PETRA & MEEHAN FLANNERY

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