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We are creators, designers who empower others to create luxurious mementos of devotion—to someone else, to themselves, and to our planet and its people. Devotion is equal parts time and passion. It’s a combination of focus and energy, directed at creating something new, worthwhile, and long-lasting. Based on as much art as science, design is the result of exploration, discipline, and discovery. We developed a novel and sustainable path to lab-grown diamonds, which removes harmful mining and champions transparency in our industry. We have expert craftspeople with generations of experience, who rely on instinct and tradition.  The story of our optimism lies in our achievements and the belief that the future is our most precious luxury. We believe human wisdom creates beautiful innovations. We believe in bettering our planet and its people. We believe that true love is in the making.

 
BRAND CAMPAIGN
 
VRAI CREATED DIAMONDS

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TRUE LOVE IS IN THE MAKING - ORIGIN STORY

#TRUELOVEISINTHEMAKING - SOCIAL

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SAMPLE EMAIL

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Love cannot be captured in an instant.

It’s thoughtful, wild, comforting.

Passionate, resolute, enduring.

It creates a beauty which has yet to exist, 

now yours.

True love is in the making.

SHOP GIFTS FOR YOUR LOVE
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TRUE LOVE IS IN THE MAKING BTS FILM

Click icon above for sound.

My Role: Creative Direction and Collaboration w/ Creative Team; Director of Copy: Josh Barringer; Product Photography: Jamie Chung; Agency: No Wheelies; Model Photography: Nadya Wasylko; Photography: Licensed + Archival; Video: Manuel Miranda; Model Delfina; MUA: Ingeborg; Hair: Dennis Devoy; Stylist Jen Patryn; Manicurist Rachel Shim. 

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