Breakup with Makeup

Complexion perfection. This lightweight tinted moisturizer defends against environmental aggressors, repairs skin’s moisture barrier + protects from UV rays as it visibly even tone + perfects. Instant coverage to reduce visible redness and pores while antioxidants and Peptides neutralize environmental aggressors and provide sun protection.
 
RADIANT DEFENSE
 
Shade Extension Launch

Traditional makeup, BB creams, and tinted moisturizers can weigh skin down, causing

dullness and breakouts. Unlike these products, Radiant Defense was developed with proprietary technology plus skin-loving antioxidants + ingredients so it not only looks good

on you, it’s good for you. Choose from 10 flexible shades to enjoy beauty with benefits.

RADIANT DEFENSE 

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 Radiant Defense delivers the perfect no-makeup look while improving skin’s appearance over time with good stuff like blueberry (brightens), peptide (smooths), red algae + ectoin (boosts moisture barrier) and SPF. 

RADIANT DEFENSE 

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#BREAKUPWITHMAKEUP

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SOCIAL MEDIA + WEBSITE

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SAMPLE EMAIL

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RESULTS

BEFORE + AFTERS

SIZZLE VIDEO

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SOCIAL SIZZLE CLIPS

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SAMPLE CARD

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PDP IMAGERY

Photography + Video Credits: Jai Odell, Josh Dickinson, + Retouched Archival Product Shade Range Image.
My Role: Creative Direction, Strategy, Agency Partnership, Concepting, Casting, Art Direction On-Set, Post-Production, + Collaboration w/ Creative Team