Breakup with Makeup

Complexion perfection. This lightweight tinted moisturizer defends against environmental aggressors, repairs skin’s moisture barrier + protects from UV rays as it visibly even tone + perfects. Instant coverage to reduce visible redness and pores while antioxidants and Peptides neutralize environmental aggressors and provide sun protection.
 
RADIANT DEFENSE
 
Shade Extension Launch

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Traditional makeup, BB creams, and tinted moisturizers can weigh skin down, causing

dullness and breakouts. Unlike these products, Radiant Defense was developed with proprietary technology plus skin-loving antioxidants + ingredients so it not only looks good

on you, it’s good for you. Choose from 10 flexible shades to enjoy beauty with benefits.

RADIANT DEFENSE 

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 Radiant Defense delivers the perfect no-makeup look while improving skin’s appearance over time with good stuff like blueberry (brightens), peptide (smooths), red algae + ectoin (boosts moisture barrier) and SPF. 

RADIANT DEFENSE 

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#BREAKUPWITHMAKEUP

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SOCIAL MEDIA + WEBSITE

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SAMPLE EMAIL

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RESULTS

BEFORE + AFTERS

SIZZLE VIDEO

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SOCIAL SIZZLE CLIPS

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SAMPLE CARD

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PDP IMAGERY

Photography + Video Credits: Jai Odell, Josh Dickinson, + Retouched Archival Product Shade Range Image.
My Role: Creative Direction, Strategy, Agency Partnership, Concepting, Casting, Art Direction On-Set, Post-Production, + Collaboration w/ Creative Team