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Malaika

VRAI is guided by the belief that the future is our most precious luxury, leading us to partner with organizations working to empower the next generation. One such partnership is with Noella Coursaris Musunka and the nonprofit she founded in 2007, Malaika. Noella Coursaris Musunka, Founder and CEO of Malaika, says: “This is an incredibly special partnership and one that’s so close to my heart. VRAI’s integral role in funding the building of a well in the area of Kalebuka and now their creation of these two bracelets inspired by students of Malaika demonstrates their commitment to our mission and their belief in empowering a community in the Congo. We’re also so proud to share VRAI’s commitment to sustainability, and their efforts to create a mining free world. Giving back to people and the planet is at the heart of VRAI’s business model.”
 
NOELLA COURSARIS MUSUNKA
 
PARTNERSHIP - VRAI X MALAIKA

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#VRAIXMALAIKA

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VRAI X MALAIKA

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My Role: Creative Direction and Collaboration w/ Creative Team; Director of Copy: Josh Barringer;  Videographer: Jonny Guardiani; Photography: Robert Astley Sparke; MUA: Elizabeth Marley; Hair: Kreszend Sackey; Stylist Kate Sinclair; PR Agency: Comms Hive; Partnership: Malaika X VRAI Created Diamonds.

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