
R+F CAMPAIGN STORY —
The right ingredients, in the right formulations, used in the right order. That's the foundation of our Multi-Med Therapy regimens, and honestly, it's what makes all the difference. When you use a complete regimen designed for your specific skin concerns, you're taking the guesswork out of your routine. No more wondering if you're doing enough—or too much. Just a clear, straightforward path to the skin you want.
Here's the thing about mixing products from different brands: you're hoping the actives will work together. Hoping the pH levels won't conflict. Hoping one product won't undo what another is trying to achieve.
We've done something different. Every single product in our regimens has been rigorously tested—not just on its own, but in combination with the others. We've studied how they layer, how they penetrate, how they work together as a complete system. Because we know that synergy matters just as much as the ingredients themselves. And that's exactly how we developed regimens that deliver the best skin of your life. — #1 Dermatologist Founded Skincare Brand in the US
CREATIVE TEAM —
Creative Director, Liv Hart / Production Agency for Brand Film, No Wheelies / Creative Partner for Brand Film, Ben Segal / Film Director, Peggy Sirota / Copy Director for Brand Film, Janet Champ / Model Photography, Tom Schirmacher / Product Photography, Spencer Higgins / Copy Director, Emily McCarthy / Associate Creative Director, Emily Zuckerman / Packaging Art Director, Christy Ho / Design System Art Director, Lucy (Sweeney) Reedy / Art Director, Miloš Gilic / Art Director, Emily Mann / Senior Graphic Designer, Aliza Morris / Senior Graphic Designer, Katya Velichansky








BRAND FILM

Click icon above for sound.
REGIMEN PERSONALIZATION OPTIONS

CLINICAL RESULTS

AFTER 8 WEEKS
91%
NOTICED
FIRMER SKIN


BEFORE + AFTERS

VIRTUAL SAMPLING


PDP IMAGES
CREATIVE BRAND GUIDELINES — LOGOS + REGIMEN COLOR CHANGE

CREATIVE BRAND GUIDELINES — FONTS
PRIMARY - R+F CUSTOM FONT

SECONDARY - PROXIMA NOVA FONT


CREATIVE BRAND GUIDELINES — REGIMEN GUIDES

CREATIVE BRAND GUIDELINES — PACKAGING

RECOMMENDATION —
"It is truly an honor to recommend Liv Hart, an extraordinary Creative Director whose rare combination of vision, talent, and integrity sets her apart in every way. I had the privilege of working with Liv in the past at Rodan and Fields, and when it came time for me to launch my own entrepreneurial venture, she was the first person I reached out to. Her impeccable taste, heartfelt creative approach, and unwavering commitment to excellence made her an invaluable partner.
Liv is one of those rare creative leaders who brings both intuition and data-driven strategy into perfect balance. With these as her guideposts, she is able to translate the soul of a brand into a compelling visual and experiential storytelling experience. Her creativity is not only inspiring — it is purposeful, strategic, and deeply resonant." — Ashley Ganz, Marketing Executive
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