R+F CAMPAIGN STORY —
The right ingredients, in the right formulations, used in the right order, are at the core of our coveted Multi-Med Therapy regimens. Using our complete regimen based on your skin's needs takes the guesswork out of assembling the right product combinations to achieve the skin you want. A skincare routine comprised of products from multiple brands may produce a different outcome than you'd hoped since cherry-picking products might cancel out some of the active ingredients or reduce the effectiveness of others. Within all of our regimens, every product is clinically tested alone and combined to deliver your optimal formulation. — #1 Dermatologist Founded Skincare Brand in the US, 2018 - 2023
CREATIVE TEAM —
Creative Director, Liv Hart / Production Agency for Brand Film, No Wheelies / Creative Partner for Brand Film, Ben Segal / Film Director, Peggy Sirota / Copy Director for Brand Film, Janet Champ / Model Photography, Tom Schirmacher / Product Photography, Spencer Higgins / Copy Director, Emily McCarthy / Associate Creative Director, Emily Zuckerman / Packaging Art Director, Christy Ho / Design System Art Director, Lucy (Sweeney) Reedy / Art Director, Miloš Gilic / Art Director, Emily Mann / Senior Graphic Designer, Aliza Morris / Senior Graphic Designer, Katya Velichansky
BRAND FILM
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REGIMEN PERSONALIZATION OPTIONS
CLINICAL RESULTS
AFTER 8 WEEKS
91%
NOTICED
FIRMER SKIN
BEFORE + AFTERS
VIRTUAL SAMPLING
PDP IMAGES
CREATIVE BRAND GUIDELINES — LOGOS + REGIMEN COLOR CHANGE
CREATIVE BRAND GUIDELINES — FONTS
PRIMARY - R+F CUSTOM FONT
SECONDARY - PROXIMA NOVA FONT
CREATIVE BRAND GUIDELINES — REGIMEN GUIDES
CREATIVE BRAND GUIDELINES — PACKAGING
RECOMMENDATION —
"It is truly an honor to recommend Liv Hart, an extraordinary Creative Director whose rare combination of vision, talent, and integrity sets her apart in every way. I had the privilege of working with Liv in the past at Rodan and Fields, and when it came time for me to launch my own entrepreneurial venture, she was the first person I reached out to. Her impeccable taste, heartfelt creative approach, and unwavering commitment to excellence made her an invaluable partner.
Liv is one of those rare creative leaders who brings both intuition and data-driven strategy into perfect balance. With these as her guideposts, she is able to translate the soul of a brand into a compelling visual and experiential storytelling experience. Her creativity is not only inspiring — it is purposeful, strategic, and deeply resonant." - Ashley Ganz, Marketing Executive
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