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R+F CAMPAIGN STORY —   

Complexion perfection. Radiant Defense lightweight tinted moisturizer defends against environmental aggressors, repairs skin’s moisture barrier + protects from UV rays as it visibly evens, tones + perfects. Instant coverage to reduce visible redness and pores while antioxidants and Peptides neutralize environmental aggressors and provide sun protection.

CREATIVE TEAM 

Creative Director, Liv Hart / Agency, CULT / Photography & Videography, Jai Odell / Product Photography, Josh Dickinson / Photography, Retouched & Archival Imagery / Associate Creative Director, Renee Pierog / Graphic Designer, Eddie Fragoso / Radiant Defense Launch Campaign, Case Agency / Creative Direction, Cameron King / Packaging Art Direction Michelle Riches 

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BREAKUP WITH MAKEUP CLIP 

BREAKUP WITH MAKEUP 

Traditional makeup, BB creams, and tinted moisturizers can weigh skin down, causing dullness and breakouts. Unlike traditional makeup, Radiant Defense was developed with proprietary technology plus skin-loving antioxidants + ingredients so it not only looks good on you, it’s good for you. Choose from 10 flexible shades to enjoy beauty with benefits.

BREAKUP WITH MAKEUP —  LAUNCH CAMPAIGN CREATIVE REFERENCE

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BREAKUP WITH MAKEUP CAMPAIGN 

BREAKUP WITH MAKEUP B&A 

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BREAKUP WITH MAKEUP CLIP 

BREAKUP WITH MAKEUP 

Radiant Defense delivers the perfect no-makeup look while improving skin’s appearance over time with good stuff like blueberry (brightens), peptide (smooths), red algae + ectoin (boosts moisture barrier) and SPF.

BREAKUP WITH MAKEUP SHADE RANGE 

BREAKUP WITH MAKEUP SOCIAL CLIPS 

BREAKUP WITH MAKEUP ECOMM 

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Meet Your Match
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BREAKUP WITH MAKEUP EMAIL 

BREAKUP WITH MAKEUP CLINICAL RESULTS 

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BREAKUP WITH MAKEUP FILM 

BREAKUP WITH MAKEUP SOCIAL 

BREAKUP WITH MAKEUP PDP IMAGES 

RECOMMENDATION 

"It is truly an honor to recommend Liv Hart, an extraordinary Creative Director whose rare combination of vision, talent, and integrity sets her apart in every way. I had the privilege of working with Liv in the past at Rodan and Fields, and when it came time for me to launch my own entrepreneurial venture, she was the first person I reached out to. Her impeccable taste, heartfelt creative approach, and unwavering commitment to excellence made her an invaluable partner.

Liv is one of those rare creative leaders who brings both intuition and data-driven strategy into perfect balance. With these as her guideposts, she is able to translate the soul of a brand into a compelling visual and experiential storytelling experience. Her creativity is not only inspiring — it is purposeful, strategic, and deeply resonant."
 Ashley Ganz, Marketing Executive​​

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