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Breakup with Makeup

Complexion perfection. This lightweight tinted moisturizer defends against environmental aggressors, repairs skin’s moisture barrier + protects from UV rays as it visibly even tone + perfects. Instant coverage to reduce visible redness and pores while antioxidants and Peptides neutralize environmental aggressors and provide sun protection.
 
RADIANT DEFENSE​ TINTED SKINCARE LAUNCH
 
 

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Radiant Defense delivers the perfect no-makeup look while improving skin’s appearance over time with good stuff like blueberry (brightens), peptide (smooths), red algae + ectoin (boosts moisture barrier) and SPF.

RADIANT DEFENSE 

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Traditional makeup, BB creams, and tinted moisturizers can weigh skin down, causing

dullness and breakouts. Unlike these products, Radiant Defense was developed with proprietary technology plus skin-loving antioxidants + ingredients so it not only looks good

on you, it’s good for you. Choose from 10 flexible shades to enjoy beauty with benefits.

RADIANT DEFENSE 

#BREAKUPWITHMAKEUP

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SOCIAL MEDIA + WEBSITE

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SAMPLE EMAIL

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RESULTS

BEFORE + AFTERS

SIZZLE VIDEO

Click icon above for sound.

SOCIAL SIZZLE CLIPS

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SAMPLE CARD

PDP IMAGERY

My Role: Creative Direction, Strategy, Agency Partnership, Concepting, Casting, Art Direction On-Set, Post-Production, + Collaboration w/ Creative Team; Photography + Video: Jai Odell + Josh Dickinson; Retouched Archival Product Shade Range Image; Agency: CULT NYC + LONDON
 

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