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R+F CAMPAIGN STORY —
Complexion perfection. Radiant Defense lightweight tinted moisturizer defends against environmental aggressors, repairs skin’s moisture barrier + protects from UV rays as it visibly evens, tones + perfects. Instant coverage to reduce visible redness and pores while antioxidants and Peptides neutralize environmental aggressors and provide sun protection.
CREATIVE TEAM —
Creative Director, Liv Hart / Agency, CULT / Photography & Videography, Jai Odell / Photography, Josh Dickinson / Photography, Retouched & Archival Imagery / Associate Creative Director, Renee Pierog / Graphic Designer, Eddie Fragoso
CAMPAIGN CLIP
Radiant Defense delivers the perfect no-makeup look while improving skin’s appearance over time with good stuff like blueberry (brightens), peptide (smooths), red algae + ectoin (boosts moisture barrier) and SPF.
CAMPAIGN
CAMPAIGN
Traditional makeup, BB creams, and tinted moisturizers can weigh skin down, causing
dullness and breakouts. Unlike these products, Radiant Defense was developed with proprietary technology plus skin-loving antioxidants + ingredients so it not only looks good on you, it’s good for you. Choose from 10 flexible shades to enjoy beauty with benefits.
CAMPAIGN CLIP
SHADE RANGE
#BREAKUPWITHMAKEUP SOCIAL
WEBSITE
SAMPLE EMAIL
RESULTS
LAUNCH FILM
Click icon above for sound.
INSTA GRID CLIPS
BEFORE + AFTERS
PDP IMAGERY
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