VRAI X MALAIKA PARTNERSHIP —
VRAI is guided by the belief that the future is our most precious luxury, leading us to partner with organizations working to empower the next generation. One such partnership is with Noella Coursaris Musunka and the nonprofit she founded in 2007, Malaika. The Malaika School sees 430 girls enter its doors each day, providing a free, accredited primary and secondary education. Subjects range from science, technology, engineering, and mathematics to art, music, theater, and sport. Before founding Malaika, the area had little or no access to electricity, clean water, education facilities, healthcare, or technology. A lot of progress has been made since then. Empowered through partnership, VRAI has helped provide resources for refurbishing a well, giving access to clean drinking water for 1500 villagers.
Noella says: "This is an incredibly special partnership that's so close to my heart. VRAI's integral role in funding the building of a well in the area of Kalebuka and now their creation of these two bracelets inspired by students of Malaika demonstrates their commitment to our mission and their belief in empowering a community in the Congo. We're also so proud to share VRAI's commitment to sustainability and their efforts to create a mining-free world. Giving back to people and the planet is at the heart of VRAI's business model."
VRAI is honored to create the yellow Aura Solitaire Bracelet, which was inspired by drawings from the girls of the Malaika School. These unique bracelets will be available online at vrai.com and a portion of the proceeds from each sale will be donated to support Malaika's work to empower their community.
CREATIVE TEAM —
Creative Director, Liv Hart / Partner, Noella Coursaris Musunka / Videographer, Jonny Guardiani / Photography, Robert Astley Sparke / Copy Direction, Joshua Barringer / Video Editor - Clips, Farah Rezaee / PR, Comms Hive / Event Location, 1 Mayfair London / Event Stylist, Kate Sinclair / Event MUA, Elizabeth Marley / Event Hair, Kreszend Sackey
IN THE MAKING WITH — VRAI X MALAIKA
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IN THE MAKING WITH — VRAI X MALAIKA
IN THE MAKING WITH — VRAI X MALAIKA — EVENT AT 1 MAYFAIR LONDON
IN THE MAKING WITH — VRAI X MALAIKA — EVENT AT 1 MAYFAIR LONDON
At the VRAI x Malaika luncheon held at One Mayfair in London, we celebrated our partnership focused on empowering the next generation of women and providing access to clean drinking water in the village of Kalebuka, in collaboration with Noella Coursaris, the founder of Malaika. Guests enjoyed a private shopping experience featuring a capsule collection of stunning yellow and turquoise Aura solitaire bracelets. These exquisite pieces are adorned with diamonds created by VRAI and sourced from the world's only zero-emissions diamond foundry, ensuring no harm to our planet or its people in their creation. The designs are inspired by the beautiful drawings from Malaika's first graduating class. By purchasing these bracelets, a portion of the proceeds will directly support Malaika's initiatives. To learn more about Noella and Malaika’s work in Kalebuka, visit malaika.org.
RECOMMENDATIONS —
EXPLORE PORTFOLIO
"Liv is an incredible leader and collaborator. She is always up for a challenge, willing to help think through creative solutions, and always keeps a positive atmosphere full of gratitude. Her ability to bring a team together is truly remarkable. As my direct manager during her time at VRAI, she guided me through many projects from concept to delivery and I’d happily work with her again in the future." - Joshua Barringer, VRAI, Copy Director
"Liv is not just a leader, but an inspiring mentor who has played a pivotal role in unlocking my and our team's creative potential. Liv's leadership style is characterized by her unwavering support and encouragement for innovative ideas. She actively collaborates with the team to ensure we deliver our best work. Since working alongside Liv, I have been motivated to strive for excellence and constantly push myself to bring forward fresh and exciting ideas.
One of the most rewarding aspects of working with Liv is her recognition of my contributions. Her acknowledgment of my efforts has greatly motivated me and enhanced my overall work experience.
I am truly grateful for the opportunity to work with Liv and be part of her team, which values creativity, collaboration, and excellence." - Farah Rezaee, VRAI, Performance Marketing Video Editor
"Liv is an exceptionally talented director who excels in design, creativity, and people management. She consistently goes above and beyond in everything she does. One of Liv’s greatest strengths is leading with kindness. She is a true leader and always willing to listen and help the team. She has my highest recommendation." - Andy Luong, VRAI, Art Director
