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We are creators, designers who empower others to create luxurious mementos of devotion—to someone else, to themselves, and to our planet and its people. Devotion is equal parts time and passion. It’s a combination of focus and energy, directed at creating something new, worthwhile, and long-lasting. Based on as much art as science, design is the result of exploration, discipline, and discovery. We developed a novel and sustainable path to lab-grown diamonds, which removes harmful mining and champions transparency in our industry. We have expert craftspeople with generations of experience, who rely on instinct and tradition.  The story of our optimism lies in our achievements and the belief that the future is our most precious luxury. We believe human wisdom creates beautiful innovations. We believe in bettering our planet and its people. We believe that true love is in the making.

 
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True love is in the making.

Round Brilliant Cut —

Over 243 intricate steps, our expertly trained craftspeople—guided by four generations of instinct and tradition—cut and polish to the highest standards in the industry to illuminate the most scintillating diamonds.True love is in the making.

— Asscher Cut

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True love is in the making.

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Make it yours.

#TRUELOVEISINTHEMAKING - SOCIAL

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True love is in the making.

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True love is in the making.

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SAMPLE EMAIL

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MAKE IT YOURS

Love cannot be captured in an instant.

It’s thoughtful, wild, comforting.

Passionate, resolute, enduring.

It creates a beauty which has yet to exist, now yours.

True love is in the making.

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TRUE LOVE IS IN THE MAKING - MAKER STORY

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Over 243 intricate steps, our expertly trained craftspeople—guided by four generations of instinct and tradition—cut and polish to the highest standards in the industry to illuminate the most scintillating diamonds.​

True love is in the making.

TRUE LOVE IS IN THE MAKING - LOVE STORY - FOR YOUR LOVE

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Love cannot be captured in an instant.

It’s thoughtful, wild, comforting.

Passionate, resolute, enduring.

It creates a beauty which has yet to exist, now yours.

True love is in the making.

TRUE LOVE IS IN THE MAKING - LOVE STORY - FOR CRAFTSMANSHIP

TRUE LOVE IS IN THE MAKING - ORIGIN STORY

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This little thing, beautiful.

From laborings of dedicated minutes.

Through passion and desire infinite.

Gilded from the soul’s heat.

To create beauty for the future to keep.

True love is in the making.

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TRUE LOVE IS IN THE MAKING - BTS FILM

IN THE MAKING WITH - VRAI X PETRA & MEEHAN FLANNERY

My Role: Creative Direction for the 'True Love is in the Making' Campaign and Collaboration with the Creative Team; Director of Copy: Joshua Barringer; Product Photography: Jamie Chung; Agency Partner: No Wheelies; Model Photography: Nadia Wasylko; Model Photography: Robert Astley Sparke; Additional Photography: Licensed and Archival; Videography: Manuel Miranda; Model: Delfina; MUA: Ingeborg; Hair: Dennis Devoy; Stylist: Jen Patryn; Manicurist: Rachel Shim. My Role: Pre-Production Creative Direction for the 'In the Making with' VRAI x Petra & Meehan Flannery Collection; Production and Post-Production Art Director: Andy Luong; Director of Copy: Joshua Barringer; Videography: Leo Hsu; Location: Milk Studios - LA.

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