LULULEMON CAMPAIGN STORY —
Adaptable, Utilitech™ fabric that's ready for what's next. Whether you wear them with a sweatshirt or button-up, these pants let you move through the work day and into the weekend with ease. Your day knows no bounds. On, and on you go.
ON, AND ON YOU GO.
CREATIVE TEAM —
Senior Art Director for Global Brand Creative, Liv Hart
Photography, Thompson Chan
Senior Concept Designer, Ronnh Warna
Copy Director, Arrabelle Stavroff
Senior Concept Copywriter, Marissa Fernando
o1
Always On
On, and on you go.
o2
Always On
On, and on you go.
o3
Always On
On, and on you go.
and
on you go.
On,
DENIM'S COMFIER COUSIN
Adaptable Utilitech™ fabric that's ready for what's next. Whether you wear them with a sweatshirt or button-up, these pants let you move through the work day and into the weekend with ease. Your day knows no bounds.
On, and on you go.
Product features —
Abrasion-resistant fabric
Four-way stretch
Zippered side pockets and discreet back pocket
LULULEMON — ON, AND ON YOU GO — CREATIVE
LULULEMON — ON, AND ON YOU GO — OOH
LULULEMON — ON, AND ON YOU GO — SOCIAL
On. And on you go.
A waistband with built-in stretch. Adaptable fabric that's ready for what's next. Your day knows no bounds in the new Pull-On Pant.
On, and on you go.
LULULEMON — ON, AND ON YOU GO — EMAIL
On. And on you go.
Adaptable Utilitech™ fabric that's ready for what's next. Your day knows no bounds. On, and on you go.
LULULEMON — ON, AND ON YOU GO — EMAIL
RECOMMENDATION —
"Liv is a rare and wonderful human and creative. Passionate. Big thinking. Strategic. And best of all, she has the most authentic people-first management approach. She’s both a leader and a collaborator, which is a joy to experience. Incredibly adept at project managing, problem-solving, and new uses of media while having a next-level aesthetic, she is someone you want on—or leading—your team. Her creative energy is infectious, and I truly can’t wait to have the opportunity to work with her again." - Arrabelle Stavroff, Lululemon, Copy Director
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