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LULULEMON CAMPAIGN STORY —

Adaptable, ​Utilitech™ fabric that's ready for what's next. Whether you wear them with a sweatshirt or button-up, these pants let you move through the work day and into the weekend with ease. Your day knows no bounds. On, and on you go.

ON, AND ON YOU GO.

CREATIVE TEAM —

Senior Art Director for Global Brand Creative, Liv Hart

Photography, Thompson Chan

Senior Concept Designer, Ronnh Warna

Copy Director, Arrabelle Stavroff

Senior Concept Copywriter, Marissa Fernando

o1

Always On

On, and on you go.

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o2

Always On

On, and on you go.

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o3

Always On

On, and on you go.

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and

on you go.

On,

DENIM'S COMFIER COUSIN

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Adaptable Utilitech™ fabric that's ready for what's next. Whether you wear them with a sweatshirt or button-up, these pants let you move through the work day and into the weekend with ease. Your day knows no bounds.

On, and on you go.

Product features 

Abrasion-resistant fabric

Four-way stretch

Zippered side pockets and discreet back pocket

LULULEMON —  ON, AND ON YOU GO —   CREATIVE

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LULULEMON —  ON, AND ON YOU GO —   OOH

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Shop New Utilitech™
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Shop New Utilitech™
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Shop New Utilitech™

LULULEMON —  ON, AND ON YOU GO —   SOCIAL

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On. And on you go.

A waistband with built-in stretch. Adaptable fabric that's ready for what's next. Your day knows no bounds in the new Pull-On Pant.
On, and on you go.

LULULEMON —  ON, AND ON YOU GO —   EMAIL

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On. And on you go.

Adaptable Utilitech™ fabric that's ready for what's next. Your day knows no bounds. On, and on you go.

LULULEMON —  ON, AND ON YOU GO —   EMAIL

RECOMMENDATION 

"Liv is a rare and wonderful human and creative. Passionate. Big thinking. Strategic. And best of all, she has the most authentic people-first management approach. She’s both a leader and a collaborator, which is a joy to experience. Incredibly adept at project managing, problem-solving, and new uses of media while having a next-level aesthetic, she is someone you want on—or leading—your team. Her creative energy is infectious, and I truly can’t wait to have the opportunity to work with her again." - Arrabelle Stavroff, Lululemon, Copy Director

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