LULULEMON CAMPAIGN STORY —
Adaptable, ​Utilitech™ fabric that's ready for what's next. Whether you wear them with a sweatshirt or button-up, these pants let you move through the work day and into the weekend with ease. Your day knows no bounds. On, and on you go.
CREATIVE TEAM —
Senior Art Director for Global Brand Creative, Liv Hart / Photography, Thompson Chan / Senior Concept Designer, Ronnh Warna / Copy Director, Arrabelle Stavroff / Senior Concept Copywriter, Marissa Fernando​
LULULEMON — ON, AND ON YOU GO.
Denim’s comfier cousin.
On,
and
on you go.
Adaptable Utilitech™ fabric that's ready for what's next. Whether you wear them with a sweatshirt or button-up, these pants let you move through the work day and into the weekend with ease. Your day knows no bounds.
On, and on you go.
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Product features —
Abrasion-resistant fabric
Four-way stretch
Zippered side pockets and discreet back pocket​
LULULEMON — ON, AND ON YOU GO.
LULULEMON — ON, AND ON YOU GO.
LULULEMON — ON, AND ON YOU GO.
#LULULEMON SOCIAL
On. And on you go.
Adaptable Utilitech™ fabric that's ready for what's next. Your day knows no bounds. On, and on you go.
LULULEMON CREATIVE
On. And on you go.
Adaptable Utilitech™ fabric that's ready for what's next. Your day knows no bounds. On, and on you go.
RECOMMENDATION —
"Liv is a rare and wonderful human and creative. Passionate. Big thinking. Strategic. And best of all, she has the most authentic people-first management approach. She’s both a leader and a collaborator, which is a joy to experience. Incredibly adept at project managing, problem-solving, and new uses of media while having a next-level aesthetic, she is someone you want on—or leading—your team. Her creative energy is infectious, and I truly can’t wait to have the opportunity to work with her again." - Arrabelle Stavroff, Lululemon, Copy Director​​​
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