LULULEMON CAMPAIGN STORY —
Put on the new, nearly weightless, ribbed on the outside and buttery-soft on the inside Nulu™ collection, and something incredible happens: you soften into every moment. Nulu™ is lightweight and delivers that next-to-nothing feeling. Its light compression, four-way stretch, and full coverage allow unrestricted movement. It's made to live in.
CREATIVE TEAM —
Senior Art Director for Global Brand Creative, Liv Hart / Photography, Thompson Chan / Senior Concept Designer, Ronnh Warna / Copy Director, Copy Director, Arrabelle Stavroff / Senior Concept Copywriter, Marissa Fernando
MADE TO LIVE IN — MOOD BOARD
MADE TO LIVE IN —
Nulu™ High-Rise Mesh-Panel Tights
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When feeling nothing is everything. This version of our lululemon Align™ crop feels weightless and buttery soft, while a ribbed exterior adds dimension to your practice.
MADE TO LIVE IN —
Define Jacket Nulu™
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Whether you're up for adventure or ready for downtime, our fan-favourite Define Jacket has a feel-good fit that can do it all.
MADE TO LIVE IN — CREATIVE SNAPSHOT
MADE TO LIVE IN —
MADE TO LIVE IN —
Ultra-Soft Nulu™ Crewneck Shirt
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We see softness in your future. Made from a peach-fuzz soft version of our Nulu™ fabric, this streamlined t-shirt tucks into your pants, bulk free.
MADE TO LIVE IN —
Ultra-Soft Nulu™ Crewneck Shirt
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We see softness in your future. Made from a peach-fuzz soft version of our Nulu™ fabric, this streamlined t-shirt tucks into your pants, bulk free.
MADE TO LIVE IN —
MADE TO LIVE IN — SOCIAL CLIPS
MADE TO LIVE IN — ECOMM
MADE TO LIVE IN — ECOMM
Made
to
live in.
MADE TO LIVE IN — EMAIL
MADE TO LIVE IN — EMAIL
MADE TO LIVE IN — AI CONCEPTS
RECOMMENDATION —
"Liv is a rare and wonderful human and creative. Passionate. Big thinking. Strategic. And best of all, she has the most authentic people-first management approach. She’s both a leader and a collaborator, which is a joy to experience. Incredibly adept at project managing, problem-solving, and new uses of media while having a next-level aesthetic, she is someone you want on—or leading—your team. Her creative energy is infectious, and I truly can’t wait to have the opportunity to work with her again." - Arrabelle Stavroff, Lululemon, Copy Director​​​
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